Two things got me posting this morning. I learned the expression "multivariate testing" (see job posting after the jump) and I've been introduced to the world of algorithm-based recruiting.
Six months ago, after being laid off, I submitted my resume to a number of reasonably appropriate establishments in hopes of finding something new. Now it seems I'm a match! For something that looks really impressive. That I should probably respond to just to see how far I could get before they kicked me out the door.
Without going into my actual qualifications, let's just say that if a human had looked at my resume, they would have determined that I was not actually a match for this. I'd love to see some stats on how effective this kind of recruiting actually is. And I want to be negative, but odds are this would get forwarded to others, which could land them the perfect candidate. Which is basically what I'm doing now... Here's the email followed by the job posting. Have at it!
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Dear [name],
A job opening matching your profile for a position of Executive Director of Digital Marketing-DOW00000M has just been posted in our Careers Section.
If you would like to review the posting and apply online, click here or click Jobs to consult the list of other positions currently available.
If you do not wish to receive further job posting notifications, unsubscribe here. You can subscribe again later, while applying for a position or reviewing your profile.
We thank you for your interest in Dow Jones.
Best regards,
Dow Jones Recruiting Team
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Executive Director of Digital Marketing
Description
Dow Jones seeks to add a new position to the digital leadership team based in the New York office. The Executive Director of Digital Marketing will be responsible for leading the strategy, development and execution of all online and mobile marketing channels. Position will drive paid subscriber growth across existing web sites, new devices and emerging platforms within The Wall Street Journal Digital Network. Products include; WSJ.com, Barron's.com, MarketWatch.com and SmartMoney.com.
This position will work closely with each business unit head to understand their goals and priorities and develop appropriate marketing plans and programs to drive the business. The Executive Director will directly manage an experienced digital marketing team of 9-10 individuals, a significant marketing budget, work closely with corporate marketing and the product team, as well as oversee and manage outside vendors. The position reports to the VP of Consumer Marketing.
Position Requirements:
· Proven leadership skills with 5+ years of senior level experience managing diverse marketing teams
· 10+ years of relevant digital experience, ideally within a commerce / subscription company with strong knowledge of customer acquisition and retention marketing
· Excellent communication skills and a track record of working cross-functionally, including with tech, product and creative
· Ability to work in a fast-paced, deadline-driven environment, and to flexibly manage multiple priorities
· Understanding of multivariate testing and how to apply it in the most efficient way
· Strong analytical skills; passion and savvy about numbers and metrics
· Highly customer-focused and solutions oriented mindset; ability to see things from a customer point of view
· Expertise in mobile marketing and emerging devices a plus
· Bachelor degree required, MBA a plus
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